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Reflection|Goodbye

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MORE THAN JUST AN AD:RESEARCH

This is a hair ad by Pantene for black women hair.  

The reason why I used this hair ad is because it is relatable. This is because my hair is not the typical hair shown in all these adverts. 


My hair is VERY hard to comb,it gets tangled, it gets dry easily, it's very sensitive, it shrinks. you have to invest time, money, energy and be prepared for a lot of pain.it needs more attention than the typical hair. however, I don't see adverts on my hair type showing instant fixes or easy way out or tips and tricks. 

Most hair company adverts mainly focus on specific hair type and texture and I think it's unfair. 

Hair ads should give you hope that your hair can be better and your hair can be the way you want. yet most hair companies have totally ignored the fact that not all hair is the same.
I am very happy that there are hair companies like this.

The hair is the richest ornament of women.-Martin Luther

 








Comments

  1. Zoe Van-de-VeldeFebruary 10, 2019 at 2:24 AM

    This is a good insight into hair and it is true that adverts usually are white women with different hair to your own - it would have been even better if you had added more research to show that you had looked into this further here is an example - https://www.stylist.co.uk/beauty/this-powerful-ad-campaign-puts-afro-hair-in-the-spotlight/209305

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