defining your target market or niche is the single most important business decision you can make as an entrepreneur-Saskia GregoryFor this post, I will specify my target audience for my African food major project. when putting out your work to the public, it is advisable to have a target audience; people with similar interest that will be able to relate to your work and that is what I will try to do for this post.
Also, for this post, I will be researching on someone who has made a name for himself through the act of acknowledging his target market and engaging with them properly. I will be looking at one of the greatest chefs ever.....
Gordon Ramsay. (whoooo)
Born in Scotland on 8 November 1966, Gordon James Ramsay is a well known British chef, author and television personality.
Ramsay's restaurants have been awarded 16 Michelin stars in total and currently hold a total of 7. His signature restaurant, Restaurant Gordon Ramsay in Chelsea, London, has held three Michelin stars since 2001. -Gordon Ramsay Restaurant.
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One of the ways Gordon has interacted with his audience and promoted his brand was through shows he was featured in. I will be focusing on two of them called HELL'S kitchen and Kitchen Nightmare.
Hell's Kitchen was a show hosted by Gordon and shown on American channel called FOX. This show was about the competition between aspiring chefs where a single winner will be picked through the process of elimination.
Gordon was the host as he judged the contestants based on the quality of the dishes they made and he strictly supervised them in the preparation process. His main aim was the production of the perfect dish. Through this, Gordon was able to demonstrate his culinary skills and knowledge, As a chef, it is more likely that his target audience are people who love to eat, to cook or people who love food in general, therefore he was able to interact with his audience in various forms like tv shows, practical display and tips in the kitchen and also through entertainment.Through this, it is probable that he has caught the attention of people beyond his target market. I believe that this is a good marketing strategy because he is reaching so many different people with different interest.
This is what I aim to do in my major project which is Themed African food. my target audience is young people who are interested in cooking food and also exploring different foods from different cultures. This relates to my course (media and communication) because it is a way I can engage with more people that love African food and communicate with them through food as it brings us together to find different ways cultural meals can be made.
Reference:
https://usabilla.com/blog/5-digital-marketing-lessons-from-gordon-ramsay/
https://www.gordonramsay.com/gr/restaurants-and-bars/
QUOTE FOR THE DAY
food is our common ground, a universal experience.-James Beard
One of the ways Gordon has interacted with his audience and promoted his brand was through shows he was featured in. I will be focusing on two of them called HELL'S kitchen and Kitchen Nightmare.
Hell's Kitchen was a show hosted by Gordon and shown on American channel called FOX. This show was about the competition between aspiring chefs where a single winner will be picked through the process of elimination.
Gordon was the host as he judged the contestants based on the quality of the dishes they made and he strictly supervised them in the preparation process. His main aim was the production of the perfect dish. Through this, Gordon was able to demonstrate his culinary skills and knowledge, As a chef, it is more likely that his target audience are people who love to eat, to cook or people who love food in general, therefore he was able to interact with his audience in various forms like tv shows, practical display and tips in the kitchen and also through entertainment.Through this, it is probable that he has caught the attention of people beyond his target market. I believe that this is a good marketing strategy because he is reaching so many different people with different interest.
This is what I aim to do in my major project which is Themed African food. my target audience is young people who are interested in cooking food and also exploring different foods from different cultures. This relates to my course (media and communication) because it is a way I can engage with more people that love African food and communicate with them through food as it brings us together to find different ways cultural meals can be made.
Reference:
https://usabilla.com/blog/5-digital-marketing-lessons-from-gordon-ramsay/
https://www.gordonramsay.com/gr/restaurants-and-bars/
QUOTE FOR THE DAY
food is our common ground, a universal experience.-James Beard
You need to expand on this to say that your young audience will be found on social media investigate generation Z and how they access food blogs and receipes - check this out - https://www.foodnavigator-usa.com/Article/2018/07/17/Move-over-millennials-Gen-Z-is-now-shaping-the-food-and-beverage-landscape
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