Skip to main content

Reflection|Goodbye

Business Plan Research 1:Executive summary

Welcome back to my blog.

For this post ,I am going to be talking about the first stage of my major project research which will be the Executive summary.


According to survey gizmo,''An executive summary is a document that efficiently summarizes a larger business plan while communicating key findings and takeaways from research, as well as proposed courses of action.''

This definition explains the the purpose of the research that will be needed for this stage.Therefore for this post I will be addressing the following points of my business plan.

  1. Aims
  2. Market:Problem & Solution
  3. Competition
  4. Location 
  5. Financial Highlights

Aims.
The aim of my business plan is serve as a guide in order to successfully create a  fruit business that sells fresh organic fruits that provides good quality fruits products that are healthy and affordable enough to fulfil ever customer needs.In addition, this fruit business will strive to promote a healthy lifestyle by encouraging the consumption of fruits.In order to expand this business a long the line ,the will be a production of other fruits product such as fruit juice,smoothie and mix and match .Lastly,This fruit business  intended market will be focused on university students but other market audience are will be reached a well.



Problem & Solution
Many university students have been found to not eat as much fruits and vegetables needed for a nutritional and healthy lifestyle.Therefore as a fruit business,I will be focusing on university students to sell my fruits and other fruit products. .In addition,the issue of preference is key as well and some students may have specific fruits they prefer that a are not generally demanded by most customers.This business will have selected and limited specials that will cater for their need with special prices as well.

Competition
The competition for this business will be the local shops and the town market that are around the location .However throughout the use of social media and social media influences,the business will be constantly promoted .Also,the packaging of the product will enhanced so as to look more appealing,hence attract younger people.

Executive summary



Location
The products will be sold at the town centre.After doing a little research the Leicester market charges are as follows

  • £14 for single table stalls
  • £19 for double table stalls
  • All stalls have a casual surcharge:
  • Monday-Friday: £1.50 per stall per day.
  • Saturday: £2.50 per stall per day.
Calculating for  365 days in year based on these rates, the shop will be running only during the weekdays and a single stale stall is enough for a startup business.The  location cost is estimated to be about 5,657.5 pounds.





Financial Highlight
The financial requirement to start up this business is about £500 for the first year with an estimated income of £400 (subjected to change).This is because for the first year various fruits will be bought equally in bulk in order to ascertain the best seller and the least seller as well as the fluctuating rate.Then further down the line it will be easier to calculate the varied amount of money that will be spent on the products depending on the demand.I need basic equipment such as blender,chopping board e.t.c which can be easily acquired however as the business expands there will be an upgrade the quality of the equipment with the use of the income.,

New words
Sales forecasting is the process of estimating future sales.
Market share is a firm’s percentage of an industry’s total sales.

In my next post,i will be doing more research on the opportunities involved in this business.


Comments

  1. This is a good start on understanding the business model - well done

    ReplyDelete

Post a Comment

Popular posts from this blog

FINAL WORK ON SEQUENTIAL IMAGES

This is post is to show the final work on the sequential images I created. FINAL RESULT!! This collage was achieved using  pixlr  editor. I organised the photos in a specific order so that it can be viewed from front to back and vice versa. I am really proud of my work. however, while editing I realized I should have taken the pictures all from the same angle so they can look more identical but I couldn't redo the pictures cause I had already eaten all the grapes. Reflection:  I am really proud of my work. However, while editing I realized I should have taken the pictures all from the same angle so they can look more identical but I couldn't redo the pictures cause I had already eaten all the grapes.

Writing Class 1:How and Why I write

Welcome back to my blog, This is my first specialist class for the term and I am beyond  excited.Bettina is my new specialist tutor as I  switched from film to writing. The aim of this class was to self-assess and develop your writing skills that will make you a m=better writer .In this class ,we answered series of questions that enabled us to think deep and recognised our weak points as well as our strong points .Furthermore,we had some in class discussions that helped us to explore other factors that influences our writing as well as my fellow classmates. Good creative writer What makes a good creative writer? -Bettina asked the class and the responses given allowed me to looked within my self to find an answer to that question. I said time management after listening to what everyone had said.This is because for me the main thing I struggle with is time .I feel like I don't use my time wisely and I am currently working on that. Hye jin said patience and hard work ...

Ebifame"s Kitchen: FOOD BLOG

I have a food blog and for this post, I will be introducing it.  YES, check out my food blog. it's called Ebifame's kitchen. This is the link to the blog site  Ebifame's kitchen . The purpose of this blog is to further develop my Major project; African food. I will be using this blog to display the dishes I make and the process of making them. it will be displaying the less technical aspect of my project while this blog; digital art blog will be based on the technical and digital aspect of whatever work I post there. This is what it looks like now. i chose this background colour because the shade is unique. Even though it's a bright colour it is still very subtle. As you can see I have posted on there. so you can check out the blog to see more.