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COLLABORATION:Research

Welcome to my blog,

 For this post, I will be doing  research for my collaboration project.


 In my previous post, I talked about the social media idea that I and my teammates decided to work on. I decided to narrow down my research to two things that I am currently interested in which is my continuation route and music.
Uber and Spotify

My Continuation Route: Business management with Economics
During my research, I was searching for businesses that are very different but were able to effectively collaborate to produce something unique and useful and that is how I found Spotify and Uber. 


you’ll be able to travel in style by choosing the soundtrack for your Uber ride. When you request a new ride via the Uber app and get matched with a music-enabled vehicle, you’ll also be able to connect to Spotify and select between ready-made playlists, your own playlists or whatever else you’d like to hear. You’ll also be able to wirelessly control the music during the ride using either the Spotify or Uber apps.-Small bizz trends
Honestly, it is not a new thing for me as this is what I used to do in my country when I'm in the car but the reason why I found this soo impressive is that it has been made available for people to do it in public rides. I do not use Spotify or use ubers but This should be very convenient for any passenger.... that has a Spotify account of course. This brings me to the benefits of this collaboration for both companies.

 SPOTIFY is an audio streaming platform that provides access to millions of music to all their customers. You can listen to their music for free with limited features or you could pay and the prices may vary depending on the subscription you pick. I am presuming that a lot of people to listen to music regularly and in different occasions such as in the bathroom, while jogging, when reading and even while driving. Due to this collaboration, the benefits to both the customers and the company is 

  • Spotify premium customers get the opportunity to listen to the song through their journey with uber.
  • People may want to pay for Spotify premium to have access to this which means more income
  • The uber drivers that use Spotify  will assist in spreading Spotify's features
  • the company is expanding its target audience which means income.


UBER is a company that offers various transportation network services that include ridesharing, ride service hailing, food delivery e.t.c.You can order a ride through their app or online and I believe that this is such a creative partnership for them and also their customers. I'm presuming people will want to listen to the music they want in the car
Uber




  • More Spotify customers may want to use Uber because they know that they can listen to the music of their choice.
  • A more positive rating from customers due to enjoyable rides.
  • the company is expanding its target audience which means income.

Reference
Dash burst (2018) Uber and Spotify Team Up to Bring Your Music Playlist to Your Next Ride. [Online] Small Business Trends. Available from: web address [20/07/2019].

KLEINMAN,Z(2014) Uber and Spotify launch car music playlist partnership. [Online] BBC news. Available from: web address [20/07/2019].

AUTHOR(S) (Year) Title of document. [Type of resource] Organisation responsible (optional). Available from: web address [Accessed date].


Comments

  1. Carrie MansfieldJuly 23, 2019 at 3:26 AM

    You've given some context to your collaboration project theme, but how has this research helped you with any further development of that idea?

    ReplyDelete
  2. Zoe Van-de-VeldeJuly 28, 2019 at 2:33 PM

    As above - You do need to link up your research to your project to explain it and how it is useful!

    ReplyDelete

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